Michael is passionate about companies where you can impact how a customer feels at the deepest of levels. Prior to Great Many, Michael co-founded Heyday in 2015, a skincare brand that took the facial out of the spa and the guesswork out of skincare. The brand now has over 35 locations across the US. Prior to Heyday, he worked in hospitality design, innovation and brand consulting. Aside from Great Many, he is an advisor to WTHN, an acupuncture brand.